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13 – 17 November 2024

Viva Magenta Jewellery – The Colour of the Year

Make a statement this year with Viva Magenta Jewellery

With Pantone recently announcing Viva Magenta as their 2023 colour of the year, we wanted to look at how this bold colour will influence jewellery trends.

Viva Magenta is “Invoking the forces of nature...  galvanizes our spirit, helping us to build our inner strength.”

Because Viva Magenta is inspired by the red of the costly natural dye, cochineal, this year’s pantone colour reminds us that there are still natural wonders that exist.

Watch out for these Viva Magenta jewellery trends this year.

1. The Rise of Magenta Gemstones

Gemstones have a very wide history that involves our ancient societies. It can be found in many different shades, dimensions, and even varieties. There are even two types of gemstones: precious and semi-precious. 

Diamond, emerald, ruby, and sapphire are just a few of the precious jewels commonly used in jewellery. But then, take note that the semi-precious category includes many other gems that are also used to create beautiful jewellery pieces.

This 2023, Viva Magenta gemstones, natural and synthetic, will be used in various creative jewellery designs. This will give the designs an unexpected edge, making you stand out from the crowd.

Exquisite rings, bracelets, necklaces, and earrings will be made from Padparadscha Sapphire, Ruby, Spinel, Watermelon Tourmaline, Rubellite Tourmaline, and other gemstones with a tint of Viva Magenta will match any occasion and style.

Visit the Jewellery and Watch Show Abu Dhabi to see more prestigious brands' displays of magnificent jewellery and timepieces.

2. Dazzling Viva Magenta Beads

The popularity of jewellery with beads, such as necklaces and bracelets, will flourish even more in 2023, but with a new twist: it will feature the 2023 Pantone Colour of the Year, Viva Magenta.

More than 70,000 years ago, people started making jewellery out of beads. The practise began when people became interested in jewels. Shells, different metals, glass, and even bones are used as the beaded jewellery trend started to expand. 

Even before 2023, celebrities and other influencers were wearing beaded jewellery. So, with their rich history and eternal beauty, these types of handmade collections can make their statement this year again.

3. Be Maximalist with Viva Magenta

Jewellery with a lot of bling is still extremely popular. The popularity of maximalism will not simply go away with the passing of time. When it comes to showing off your love of Viva Magenta, there's no better way than with this chic look.

Maximalism is best turned into statement jewellery. Maximalist gems will sparkle this 2023, showing the vivid Viva Magenta colour. This can be paired with chunky strands and even mixed metal jewellery pieces that will surely make you stand out.

Choose Viva Magenta Jewellery and shine!

Even more than before, the Pantone Colour of the Year affects the following year's fashions and innovations in product design. Thus, you can't go wrong with Viva Magenta, a daring and confident hue that will turn your jewellery into a spectacle. 

At the Jewellery and Watch Show Abu Dhabi (JWS Abu Dhabi), which will take place at the Abu Dhabi National Exhibition Center (ADNEC) from November 1–5, 2023, you will have the chance to discover more about these emerging trends in jewellery and explore more exquisite jewellery and watch brands that will present their exceptional masterpieces in the event.

Be the first to know when tickets are available by registering for updates.