Natural Diamond Council Collaborates with Leading UAE Jewellery Retailers

The Natural Diamond Council is expanding into UAE and collaborating with three prominent brands—Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jeweller to enhance the trust in the natural diamond industry.

To champion the 'Natural Diamond Dream' and increase confidence in the modern natural diamond industry, the non-for-profit organization, Natural Diamond Council (NDC), has launched a partnership with three renowned UAE jewellery retailers: Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jewellery.

NDC are industry experts committed to preserving the modern natural diamond industry's integrity. The three most famous jewellers in the UAE embodies the diversity of the region by combining traditional and modern styles, which is the ideal balance that natural diamonds also reflect.

The initial step of this strategic partnership will be collaborative marketing and the presentation of an unbiased, trustworthy resource, such as an e-learning platform that will develop natural diamond ambassadors with sales professionals. With this, NDC will pave the way to highlighting ethical and sustainable practises that will drive the natural diamond industry to success.

Showcase emotional value of natural diamonds

The collaboration will emphasise the emotional value of natural diamonds to younger audience as it is an icon for modernity and tradition.

David Kellie, CEO, Natural Diamond Council has stated, "With this collaboration we are excited to introduce a younger audience to the many emotional connections created by diamond jewellery and continue to build trust among a digital first consumer.
“The dynamism of brands like Malabar Gold & Diamonds, Jawhara and La Marquise truly exemplify what we seek to do daily in our support of the natural diamond industry – showcase a more contemporary approach to the diamond dream."

Also as per Richa Singh, Managing Director, Natural Diamond Council, India & Middle East, "As we redefine traditional diamond moments and connect with a younger, more discerning consumer, we are proud to partner with a diverse yet truly intriguing set of jewellers such as Malabar Gold & Diamonds, Jawhara and La Marquise – brands that represent the same values that Natural Diamond Council stands for, of celebrating life's most cherished moments and creating lasting personal connections with precious natural diamonds."

Promote transparency in the natural diamonds industry

To strengthen consumer confidence in the industry, having a group of trusted authority and experts who establish transparency with sustainable business practices is necessary.

As per Muhammad Tamjid Abdullah, Deputy CEO, Jawhara Jeweller, “It gives us immense pleasure to have joined forces with Natural Diamond Council – the trusted experts and global authority who offer complete transparency into the world of natural diamonds – and share expertise to grow the natural diamond category in UAE. I am confident that this partnership will solidify our common values and forge consumers' desire for natural diamonds as well as strengthen the trust that customers have in our design and jewellery.”

Shamlal Ahamed, Managing Director, International Operations, Malabar Gold and Diamonds also stated that, “As we step into a digital era, we are elated to collaborate as a trusted partner of Natural Diamond Council in UAE, GCC, Singapore and Malaysia.

“We will work together to educate consumers on the industry, the wonderful legacy of natural diamonds and the positive social contribution they make to the world. With a focus on sustainability and transparency, we want to contribute to the growth of the natural diamond jewellery category, both in studded diamonds and polki."

Innate natural diamonds’ worth

NDC’s partnership with the trio also aims to highlight the value of natural diamonds and how they can be ideal investments for future generations. They also aim to showcase its beauty, elegance, and individuality.

Nishith Shah, CEO, La Marquise Jewellery, has remarked, "We are honoured to partner with Natural Diamond Council and pave the way for the young and digital first audience to nurture an emotional connection with and recognize the inherent value of natural diamonds.

“Joining hands, we look forward to making natural diamonds a preferred choice of jewellery for every precious moment of life – a perfect celebration of authenticity and grace."

Soon, younger generations will experience real elegance as the consumer confidence for natural diamonds stabilises. NDC, Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jewellery’s commitment will embody the ‘Natural Diamond Dream’, opening a new perspective in the world of natural diamonds to UAE jewellery connoisseurs and consumers.

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