JWS Abu Dhabi Logo White
13 – 17 November 2024

Held under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence of the United Arabic Emirates.

The Resurgence of Chain Jewellery in 2024’s Fashion Scene

Fashion trends are often cyclical, with styles from the past resurfacing in new and exciting ways. This year, one trend is making a particularly bold revival: chain jewellery. From chunky necklaces to delicate bracelets, chains are dominating runways, red carpets, and street fashion, claiming their place as a timeless fashion staple.

What’s Driving the Trend?

Several factors are fueling the chain craze in 2024. People are embracing individuality and self-expression through fashion, and chain jewellery offers a way to add that perfect personal touch to one’s ensemble, whether it's a dainty, inconspicuous chain or a powerful statement piece. 

But the beauty of chain jewellery goes beyond its aesthetic appeal. With its versatile charm, chain jewellery can seamlessly transition from day to night: a chunky necklace can elevate a casual T-shirt and jeans, while slimmer chains add a subtle touch of elegance to a formal outfit. And with options for layering different lengths and thicknesses, wearers can tailor their look to complement any setting or mood.

The Rise of Chains in High-end and Fine Collections

While once relegated as a background element in jewellery design, chains are now being reimagined as statement pieces in their own right, earning their rightful place in the spotlight of high-end and fine jewellery collections

Cartier’s Le Voyage Recommencé Collection

Image source: Numero

In Florence, Italy, Cartier presented the Zuria necklace as part of their Le Voyage Recommencé collection. Featuring diamond pavé links and rectangular-shape diamonds totalling 6.09 carats, Zuria captivates with its brilliance and artistry. 

Ana Khouri’s Punk-Inspired Choker

Image source: Ana Khouri

At Christie’s in Paris, Ana Khouri introduced a punk-inspired choker crafted from ethically sourced yellow gold. Adorned with white diamonds, the choker features an asymmetrical design, representing the culture of today with a rebellious edge.

Louis Vuitton Unveils Rupture

Image source: Vogue Arabia

Francesca Amfitheatrof, Louis Vuitton’s artistic director of watches and jewellery, unveiled the Rupture necklace in Paris, France. Part of the Deep Time collection, this gourmette-style chain choker exudes a devil-may-care attitude, featuring a yellow-gold gourmette chain set with a yellow triangle-cut Sri Lankan sapphire.

Catherine Zadeh’s Fiero Collection

Image source: ZADEH NY

In New York City, Catherine Zadeh bridges the gender divide with the Fiero collection. Mixing yellow gold with blackened silver, Zadeh creates chain-link pieces with a masculine edge, appealing to modern sensibilities.

Different Ways to Wear Your Chain Jewellery

As chain jewellery continues to reign supreme in 2024, fashion enthusiasts are exploring various ways to incorporate this timeless accessory into their daily ensembles. Let's delve into some of the most popular ways to wear chain jewellery to elevate your look and make a statement that’s truly your own. 

  • Command attention with chunky pieces: Bring some power-player allure to your outfit with a chunky, eye-catching chain necklace. Throw it on over a shirt and casual trousers, or layer it over an evening dress. 

  • Make it personal with layered chains: Embrace the art of layering by mixing chains of various lengths, thicknesses, and textures. Don’t be afraid to experiment and pair delicate chains with bolder ones to create a unique look. 

  • Complete the look: Chain bracelets and anklets add a cool and cohesive touch to your overall look. Thinking about going bolder? Double the dare with a body chain. Drape it across the torso to accentuate your curves and add a little sensual glamour to your attire.

Chain jewellery is no longer a thing of the ‘90s. In 2024, it's an empowering trend that you can experiment with and wear no matter the occasion. 

Ready to find your perfect chain? Don’t miss JWS Abu Dhabi 2024, happening from November 13 to 17. Explore a vast, exquisite showcase from international and regional brands, with everything from statement pieces to thin and dainty layers—there's a perfect piece waiting just for you.

Keep updated with the Jewellery & Watch Show Abu Dhabi, follow us on social media